Theory Of Planned Behaviour Gambling

Using The Theory Of Planned Behavior To Predict Gambling theory of planned behavior tpb ie intentions subjective norms perceived behavioral control and attitudes in. To facilitate this, the Theory of Planned Behaviour (TPB) was employed to model the influence of gambling attitudes (e.g., the expected emotional and financial outcomes from gambling), social norms (e.g., perceived approval and gambling behaviour of significant others) and cognitive biases (confidence in the ability to determine the outcome of.

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Learning theory explains gambling in terms of operant conditioning: gambling behaviour is reinforced and this increases the likelihood that the behaviour will be repeated. Griffiths (2009) argues that some types of gambling, such as slot machines, may become addictive because, as well as financial rewards, there are physiological rewards (the adrenaline and dopamine ‘buzz’ of winning’), psychological rewards (excitement) and social rewards (praise from peers). Many gamblers talk about having a large win or winning streak early in their gambling career and Aasvad (2013) found that they continue to gamble in order to repeat these early experiences. Gambling is reinforced on a partial schedule (not every time), which makes it resistant to extinction. Gambling machines pay out on a variable reinforcement schedule, which is a type of partial reinforcement where only a proportion of responses are reinforced and there is no fixed pattern; this lack of predictability keeps people gambling.

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Gambling is an important public health concern. To better understand gambling behavior, we conducted a classroom-based survey that assessed the role of the theory of planned behavior (TPB; i.e., intentions, subjective norms, perceived behavioral control, and attitudes) in past year gambling and gambling frequency among college students. Results from this research support the utility of the TPB to explain gambling behavior in this population. Specifically, in TPB models to predict gambling behavior, friend and family subjective norms and perceived behavioral control predicted past year gambling and friend and family subjective norms, attitudes and perceived behavioral control predicted gambling frequency. Intention to gamble mediated these relationships. These findings suggest that college responsible gambling efforts should consider targeting misperceptions of approval regarding gambling behavior (i.e., subjective norms), personal approval of gambling behavior (i.e., attitudes), and perceived behavioral control to better manage gambling behavior in various situations.